Today, the award-winning sales training specialist The Natural Training Company is launching a revolutionary new sales book entitled The Natural Sales Evolution: Your Customers Have Evolved – Have You?
The comprehensive book looks at how buying and selling has evolved in the past five years. The book reveals fresh, modern-day sales strategies, techniques and approaches to help sales people and account managers at all levels consistently develop new business with today’s buyers who are more educated and time sensitive than at any other time in history.
Drawing on experience of working with sales and management teams across organisations including Dell, Discovery Channel and British Airways, The Natural Sales Evolution offers its readers new sales insights in how to succeed in the modern era and has already been hailed by leading sales experts such as Brian Tracy as today’s blueprint for how to sell:
“This powerful, practical book is loaded with strategies and techniques you can use immediately to increase your sales in any market.” Brian Tracy – Author, The Psychology of Selling
The key message in the book is that the rules of selling have changed
Customers have evolved in many ways – their buying cycle, research methods, communication styles and financial procurement processes. The UK economy also no longer supports “easy wins”. Yet Natural Training’s research of over 2500 sales professionals has shown that sales professionals are still selling the same way as they were five years ago.
Matt Drought, Founder of Natural Training, explains the motivation behind producing the book:
“The 80:20 rule has changed. It used to be that 20% of the sales people were hitting targets and earning a great living, and 80% were not. Now 10% of sales people are exceeding targets, while 90% are underperforming.
The bottom line? Sell as you have always sold and you will miss out on revenue opportunities. Everything is changing around us and as sales professionals we need to keep changing, adapting and evolving. Evolve and prosper.”
The book has been written with the help of 14 of Natural Training’s expert trainers and coaches. Experts from across the sales training industry including Fiona Challis, Paul Owen, Fred Robson, Greg Keen, Sean Sydney and Ben Turner, have all made contributions to the final version of this ground-breaking book. This is a book that has been written by the sales profession, for the sales profession