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27 September 2012

News - Comufy first CRM to integrate Facebook Notification


By Ben Turner @ 05:37 :: 3717 Views :: 37 Comments :: Article Rating
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Social media marketing software company, Comufy, is the first company to integrate Facebook’s new Notifications function to a Social CRM system.

Comufy has developed, as part of its social media marketing platform, a way for brands to send personalised messages to large numbers of Facebook app users, to notify them when their favourite apps have new content or offers that are relevant to them. This helps brands re-engage app users, and gives apps more longevity (and therefore deliver better ROI).

At the end of August, Facebook took a major step forward in helping marketers drive customer re-engagement, by launching Notifications API. This lets app owners send a message to customers, which appears in the notifications area at the top of your Facebook page.

Comufy is the first company to develop a scalable Notifications service for brands: it lets app owners send personalised messages to large numbers of customers to alert them to new app content, features or offers that might interest them.

“It’s pretty hard to ignore the little red notification number at the top of your Facebook page,” says Phil Mohr, Comufy’s CEO. “If you can re-engage customers by telling them when you’ve got something that’s really relevant to them, then the app has a longer lifespan, which increases its value to the brand. The real beauty of the Comufy system is the information marketers will be able to get from their customers – what they like, what they don’t like, and what content keeps them coming back. It gives a social media campaign much higher value and strategic importance.”

For a demo of Comufy Notify, see apps.facebook.com/comufynotify.
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