Microsoft has unveiled a new corporate logo, setting the stage for a wave of products designed to cast the world's largest software maker in a new light, according to MSN Money.
The makeover unveiled in the United States marks the first time that Microsoft Corp. has revamped its logo since February 1987 - when the internet was barely around and mobile phones were considered a luxury.
At the time, Microsoft was putting the finishing touches on the second version of its Windows operating system. Two of Microsoft's biggest nemeses - Google Inc co-founders Larry Page and Sergey Brin - were just 13 years old. And Apple Inc co-founder Steve Jobs was just in the second year of an 11-year exile from the company which went on to invent the iPod, iPhone and iPad after he returned.
By revamping its logo, Microsoft is trying to signal that it has changed its thinking and its products to cater to people who are interacting with technology much differently than just a decade ago, let alone a quarter century.
The new logo - the fifth since Bill Gates and Paul Allen founded the company 37 years ago - ushers in "one of the most significant waves of product launches in Microsoft's history," Jeff Hansen, the company's general manager of brand strategy, wrote in a blog post.