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28 August 2012

News - Really Simple System adds mass mailing to its Cloud CRM


By Ben Turner @ 13:06 :: 1796 Views :: 25 Comments :: Article Rating
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Really Simple Systems, one of the world’s largest providers of hosted CRM systems, today launched a new extension to its Marketing module that includes all the mass emailing functionalities that had traditionally only been provided by dedicated emailing systems.

The new emailing functionality is part of Really Simple Marketing, the Marketing Module available in the Enterprise Edition of Really Simple Systems CRM and will be available free of charge to all existing Enterprise Edition customers.

John Paterson, CEO Really Simple Systems, comments, “Our mission is to make CRM Simple and by bundling the mass emailing functionality into the CRM system, we’ve removed the complexity of trying to link the two applications together.”

David Hutter of Real Training, www.realtraining.co.uk, a provider of training and testing services to the education industry, was a beta test user of Really Simple Marketing. Hutter comments, “We had been looking at using third party emailing systems like MailChimp, but the task of moving data between the CRM and emailing system was complicated and time-consuming. Integrating the two saves a huge amount of time and it is really useful to see the emailing stats tie directly into the campaigns in the CRM system.”

He continues, “Adding contacts to an emailing campaign can be done easily from within the CRM system too and having an easy-to-use HTML editor means that non-technical marketing people can easily set up new mailshots. We also had an issue with data cleansing, and the automatic bounce handling has made a huge improvement to our data quality.”
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