The business car market will take on a much more significant role for the new Mercedes A-class when the new lower medium hatchback launches late this year, according to BusinessCar.
Mike Whittington, Mercedes-Benz UK sales director, told BusinessCar that the corporate market will be central to the car’s volume growth potential, boosting its share of sales from less than 25% with the previous-generation car to a potential 40-50% with the new model, heading towards the levels achieved by rivals BMW and Audi with the 1-series and A3 respectively.
“We’ll position the car wherever we need to be on competitive monthly payments. In that segment it’s all about monthly payments,” he said. “We’ll be very strong in fleet. We have an opportunity, and large commercial accounts and the contract hire and leasing sector are key to the A-class.”