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26 July 2012

News - Cloud CRM use now overtakes in-house systems


By Ben Turner @ 07:12 :: 1518 Views :: 0 Comments :: Article Rating
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A recent survey conducted by Really Simple Systems, Europe’s largest Cloud CRM vendor, has revealed that adoption of cloud CRM systems has soared over the course of the last year, with cloud CRM solutions now used more widely than traditional in-house solutions.

With confidence in cloud solutions increasing substantially, of those surveyed, 56% are using a cloud CRM system, compared to 45% this time last year. Furthermore, only 15% of respondents admitted to still having some reservations on the adoption of cloud systems; a vast improvement on the 23% in last year’s survey.

John Paterson, CEO of Really Simple Systems comments, “It is hugely encouraging to see these survey figures reflecting increased confidence in cloud systems. In comparison by country, our research showed that the UK is leading the way in this, with 85% of respondents saying that they are confident in Cloud CRM, as oppose to 80% in the US. With many advantages in the reduction of IT overheads, the removal of any system maintenance burden, low capex and the fact that cloud systems offer business-critical information readily available at all times, from any computer with internet connectivity to provide more flexible working across the business, cloud solutions continue to grow in popularity as business requirements and attitudes continue to evolve.”

In terms of social marketing, 67% of those surveyed use social marketing, with LinkedIn the most popular tool (81%) and 34% believing that they saw a positive ROI from using social marketing. Worryingly however, 59% of businesses claim to be unable to measure any ROI from their social marketing efforts.

Paterson comments, “Despite the hype that social marketing continues to receive, it was surprising not to see a more dramatic increase in actual use over the course of the past year, only 5% up from 2011.”
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