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11 July 2012

News - Hitachi selects Dynamics over

By Ben Turner @ 07:30 :: 2552 Views :: 24 Comments :: Article Rating
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Hitachi’s interactive media solutions division has selected Microsoft Dynamics CRM over, to manage the sales and marketing campaigns for its StarBoard line of tools for classrooms, meetings and conferencing facilities.

Marketing to more than seven countries across EMEA the solution will be used to manage thousands of contacts including end user organisations, distributors and resellers. “It is important that we keep our customers up to date with information about new product launches, upgrades and special offers. These communications differ depending on the role, country and language of the prospect. It is vital that I get the right message to the right person in their language, and I believe that Dynamics CRM will be a really effective tool to enable me to do this”. Says Anna Legtchenko, Marketing Manager, Hitachi Solutions Europe.

Having evaluated the various CRM (customer relationship management) products on the market, Hitachi Solutions settled on a shortlist of two – and Dynamics CRM. They chose Dynamics CRM because of the familiar Microsoft Outlook ‘look and feel’; the seamless integration with other Microsoft products; its ease of use and because it provides great functionality at a lower cost than

The solution will be configured and implemented by Hitachi Solutions team of Microsoft Dynamics experts and is due to go live in August. “Our Dynamics CRM team are very excited about working on a project within the Hitachi family of businesses. They have many years’ experience optimising Dynamics CRM and relish the challenge of configuring the product to manage multiple campaigns targeting different countries with different languages.” Adds Simon Drake, Director of Sales, Marketing and Alliances at Hitachi Solutions Europe

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