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09 May 2012

News - Customers are F.I.C.K.L.E

By Ben Turner @ 05:30 :: 1530 Views :: 15 Comments :: Article Rating
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Sales is viewed of as an honourable and respected profession in many parts of the World especially the U.S.A, however there is something about being British that makes us shy about even the thought of it.

We find all sorts of other euphemisms to describe the sales role such as business development executive, or account manager or anything but a sales person. It is hardly surprising then that we find ourselves challenged in this area at a time when what Britain needs most to put it back on its feet is sales, both home and abroad.

According to Nick Bailey MBA, DipM, FCIM, FinstSMM, the author of "Customers are FICKLE™", was published on April 23rd, it is a cultural thing. "For some countries in other parts of Europe it's even worse than it is in the UK" says Nick. "There is a perceived élitism around say engineering or being a doctor, accountant, lawyer, anything but a sales person.

But the top sales people undergo similar education, accreditation and rigorous training to become ‘high flyers' and whilst all sales people need intelligent colleagues to design, deliver and support the production of high quality products and services, until you actually do sell something nothing else can happen!"

One of the innovative and different themes of Nicks' book is its emphasis on recognizing the different personality ‘types' sales people may meet and how to tailor communications to them through the use of a personality typing tool called the ‘Enneagram'.

Nick's book, Customers are F.I.C.K.L.E™, has already attracted the attention of Fiona Bruce MP who is an enthusiastic supporter of his efforts to ‘Get Britain Selling'. The book is perfectly positioned, for instance, to help people who are selling high value complex products and services that are going abroad to help fuel the growth of other economies like the Middle and Far East, the success of which will ultimately grow ours. In addition, the principles it contains are just as relevant to any small business looking to increase its customers and improve their relationships with them.


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