British businessman Sir Martin Sorrell has condemned his own firm for a "totally unacceptable" Argentinian advert showing an Olympic hopeful training on a British war memorial in the Falkland Islands, according to MSN News.
The head of communications giant WPP professed himself "appalled and embarrassed" at the 90-second advert, which says the athlete is preparing for London 2012 on "Argentine soil".
The brainchild of WPP-owned agency Young & Rubicam (Y&R), it shows Argentina hockey captain Fernando Zylberberg running in the Falklands capital, Port Stanley, and exercising on the island's Great War Memorial, which honours British sailors who died in the First World War.
The advert, reportedly bought by the government and broadcast after being rejected by various companies, calls the islands by their Argentinian name, the Malvinas, and carries the tagline: "To compete on British soil, we train on Argentinian soil." It ends with the words: "Homage to the fallen and the veterans of the Malvinas. Presidency of the Nation."
Foreign Secretary William Hague dismissed it as a "stunt" and accused Argentina of trying to misuse the Games for political purposes.