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23 April 2012

News - Shazam and ITV sign TV ad sales deal


By Ben Turner @ 05:37 :: 1730 Views :: 18 Comments :: Article Rating
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ITV has signed an exclusive deal with Shazam to offer advertisers its functionality in TV spots, according to Mediatel.

For the first time in the UK, viewers will be able to access additional information and content related to ads via the Shazam app. The Shazam logo on TV spots will indicate that more brand information is available via the app, which will also allow consumers to download music and videos.

Simon Daglish, the group commercial sales director at ITV, said: "Shazam's audio-recognition technology is transforming the way consumers interact with content including advertising."
 
ITV sold £1.5 billion in advertising in 2011 across its six linear channels and its ITV Player catch-up service.
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Comments
comment By alicson katich @ 11 May 2012 10:12
It's really great new that viewers can view and access the additional information regarding the ads.By doing this they can verify the product brand properly.
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comment By robin powell @ 12 June 2012 08:53
Shazam is a great application which is available with iPhone or android. But it's really great invention and new that it is available on TV for viewing the information about the product ad.
- Robin
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comment By legimon methew @ 29 June 2012 05:23
That was a very successful launch for us, and it created a lot of media attention. So we had the broadcast community approach us and ask if we'd thought of enabling people to interact with TV ad.
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comment By zen homes @ 07 September 2012 10:43
This is indeed a great news as ITV has signed an exclusive deal with Shazam to offer advertisers its functionality in TV.
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comment By jonathon daine @ 14 September 2012 07:00
This app is something new and will make viewer's to get more information easy related to products mentioned in the ad.
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comment By nancy dore @ 23 October 2012 07:53
Shazam’s core audio recognition technology has a tremendous growth and expansion into other areas beyond music identification. It’s an amazing app, in fact it’s one of the Top Ten most downloaded iPhone apps of all time. broadband home security monitoring

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comment By Dallys @ 13 November 2012 15:34
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