Marketo, has announced its new Benchmark Survey on Revenue Performance Management. Within minutes, and for no cost, executives can now access in-depth analysis of their revenue performance and marketing automation initiatives, and compare their scores against industry averages and competitors. The RPM Benchmark is part of Marketo’s broader Benchmark Study initiative, first introduced with the Benchmark on Email Marketing in September 2011.
The Marketo Benchmark Survey on RPM examines revenue performance maturity and performance metrics across three categories: Growing Number and Quality of Leads and Opportunities; Improving Sales Productivity; and Optimizing Sales and Marketing ROI. Based on responses in each category, companies are grouped into one of four levels of revenue performance maturity: Traditional Marketing, Demand Generation, Integrated Pipeline or Revenue Performance Management.
“Benchmarking is becoming increasingly critical for enterprises to leverage and maintain a distinct competitive advantage,” said Steve Gershik, vice president of marketing, Sirius Decisions. “By connecting marketing metrics to those used by the sales team, it’s possible to measure the impact of marketing on the bottom line – and by comparing different marketing programs to each other, you’re also able to focus resources on those with the highest ROI.”
Take the Benchmark: http://pages2.marketo.com/get-rpm-results.html
“The Marketo Revenue Performance Management (RPM) Benchmark is another step forward in our pursuit to help all companies drive higher marketing ROI and to accelerate their revenue cycles through RPM solutions,” said Paul Albright, chief revenue officer at Marketo. “From the first step of automating marketing to going deep with revenue analytics solutions, companies who take revenue growth seriously need to put their revenue strategy and RPM tools in place to grow revenue faster. The bottom line is that the more mature your RPM strategy, the better your revenue numbers will be.”