Nissan has confirmed it has never been stronger in Europe by announcing record sales of more than 713,000 units for the 2011 Financial Year, ending March 31st. The performance represents a 17.5% year-on-year increase (+106,000 units) resulting in Nissan’s best ever annual market share in Europe of 3.9% (0.6% up on 2010).
The year also ended on a record as Nissan achieved its highest ever total for March with 87,457 unit sales and best ever monthly market share of 4.6%, passing the 4.0% mark for the fourth consecutive month. The results cap a phenomenally successful year in Europe, during which 32 out of the 37 markets in which Nissan operates posted a year-on-year sales increase.
Top performing models included the Sunderland-produced Qashqai and Juke, underlining Nissan’s continued dominance of the Crossover sector. Nissan sold more than a quarter of a million Qashqais in Europe last year, up by 3% on 2010. And in its first full fiscal year of sales, Qashqai’s smaller brother – Juke, contributed more than 135,000 sales.
Russia remains a key market for Nissan and in FY11 sales increased a massive 57% to more than 161,000 units. Nissan now has a 5.9% share of the overall market (rising to 7.5% amongst foreign carmakers) and recently announced the new locally-produced Almera sedan will be launched in Russia early next year to give Nissan a presence in the country’s largest market segment.
The UK was Nissan’s second largest market in Europe with more than 112,000 sales and a 5.1% of the market. Sales in France jumped over 19% while Nissan ended the year with a ‘plus 5%’ share in an expanding number of markets, including Spain; Baltics; Greece; Ireland; Cyprus; Poland; Malta and the French Territories.
Paul Willcox, Nissan Senior Vice President for Sales & Marketing in Europe said: “Despite the significant challenges we faced in 2011, including the earthquake in Japan, Thailand floods and depressed demand in Western Europe, we have now achieved back-to-back record sales years, generating significant and sustained momentum within the region.
“One of the main factors contributing to our success is the considerable local footprint we have within Europe today. As well as producing around 650,000 vehicles a year from our plants in the UK, Spain and Russia, we also design and engineer cars within the region - this is playing a major role in our sales performance.
“In the coming year and beyond we will continue developing and expanding our presence in Europe through the same customer-driven approach and intense focus on performance, combined with an ever-strengthening and broadening product range.”