QHotels have announced the appointment of Ian Thomas as the Commercial Director. Thomas will be active in the role for the collection of 21 hotels across the UK, according to Conference News. Thomas has been charged with driving commercial growth across all revenue, sales and marketing teams with a focus on conference and events, and evolving channels to market.
Thomas said, “It’s an exciting time to join QHotels. The group has a strong reputation for its first-class conference and events offering. My role will be to grow this further, consolidating the reputation that we have and driving new areas of the business not previously considered."
“QHotels will concentrate and on areas where we believe there may be earlier shoots of economic recovery,” says Thomas. “For example the training marketing where return on investment is so critical or the financial services market, tailoring our offering to exactly what they want. That is what really attracted me to this exciting role; QHotels is extremely good at making decisions and implementing them very quickly. We react to and act on all customer feedback.”
Thomas will be responsible for a commercial team of over 150 people covering sales, marketing, revenue and central reservations and events.
Thomas has more than 20 years commercial sales and marketing experience, having started his career working for Kraft Foods. Eleven years later he made his move into hospitality when he was approached by Moat House Hotels to set up a National Account team. Thomas then went on to become Sales Director for Thistle & Guoman hotels, and later at Village Hotels.