Global B2B marketing and communications network EVOKE PR has released a thought leadership paper advising SMEs on how to communicate effectively and win new business during the current economic downturn.
SMEs are often better placed than larger organisations to respond and adapt to the challenges that a fiscal crisis creates. This paper offers a “Toolbox for success” that outlines key action points to help SMEs increase their market presence and sales during these challenging times. The paper covers a range of topics for consideration, such as discovering new work practices and employee engagement.
“How to Win Business in a Recession” is free to download from the EVOKE PR website http://www.evokepr.com/be-a-leader-in-an-economic-downturn, but network members ask anyone downloading it if they would be interested in making a voluntary contribution to UNICEF.
Maurizio Fantato, Network Co-ordinator, explains, “The paper was put together by a number of leading experts from Australia, Greece and the UK, providing excellent insight on how to manage business during a recession.”
“With this paper, we also wanted to extend our efforts beyond the business sphere and show our support for the excellent work carried out by UNICEF and so we ask anyone downloading it to consider donating to this organisation through the link provided.”