Ticketmedia have announced the launch of the first nationwide advertising campaign on rail tickets since 2004. Over the next four weeks, 3 million tickets will be issued from mainline stations across the UK, each one carrying Jobsite.co.uk advertising.
The announcement follows a three year deal, worth in excess of £1.5m in ad revenue per year, between the leading provider of ticket advertising, Ticketmedia, and The Association of Train Operating Companies.
Susannah Burbidge, Sales & Marketing Director of Ticketmedia, said:
“We are thrilled to add rail ticket advertising to our portfolio of ticket opportunities and to be working with Jobsite.co.uk. Rail tickets add a new dimension to out of home advertising, allowing the advertiser to place their brand and contact details directly into the hands of the busy and hard to reach ABC1 audience, at a time when they actually appreciate the distraction.”
“The interest and forward bookings received for rail and our other ticket advertising formats has exceed our greatest expectations. Having invested heavily in state of the art production equipment we are delighted with the media solutions that we can offer exclusively to today’s marketeers.”