NSC16
Survey Minimize
Are you a member of a Sales Association / Professional Body?


Submit Survey 

Print  

Professional Sales News

Current Articles | Archives | Search

21 February 2012

News - CRM will enable charities to increase online donations


By Ben Turner @ 09:31 :: 2031 Views :: 0 Comments :: Article Rating
<< Back  l   

m-hance, an innovative supplier of business software solutions to the mid-market, is urging charitable organisations to implement new Customer Relationship Management (CRM) technology to increase revenues and improve the experience of their donors online.

A recent report by user experience company, Nomensa, which compared the online donation processes of Cancer Research UK, Macmillan Cancer Support and Marie Curie Cancer Care, has revealed that online donating accounts for just 7% of their total donations. Nomensa’s survey also highlights that almost half of users (47%) who start an online donation fail to complete it because the online journey is not sufficiently intuitive or engaging.

Andrew Hayward, managing director of m-hance, says, “This research suggests that charities still remain overly reliant on traditional fundraising methods and are missing out on substantial revenues by failing to maximise the huge potential of increasing online donations. This is particularly worrying considering the economic downturn has placed even greater pressure on charitable organisations to maintain and grow their revenues, despite being faced with greater competition from other charities for donations.”

  << Back Share/Save This Article:     Bookmark and Share
Comments
Only registered users may post comments.
 Minimize

LinkedIn_Logo30px.png

Twitter

Facebook

Force Manager 15
© Copyright 2009 TheSalesPro.co.uk | DNN Hosting & SEO Managed by Pure Systems | Terms Of Use | Privacy Statement