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16 February 2012

News - Bridgestone announce regionalisation strategy

By Ben Turner @ 08:02 :: 1878 Views :: 4 Comments :: Article Rating
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Bridgestone UK has strengthened its sales and marketing team with the announcement of new appointments within its consumer and commercial tyre operations. The new structure sees Brett Emerson and Greg Ward extend their current roles as UK consumer sales director and commercial sales director respectively into Ireland.

Jackie Wherity, Ireland consumer sales manager, will support Brett Emerson with Greg Ward being supported by Ireland commercial sales manager Frank White.

Emerson’s role involves working with the consumer sales and marketing division to plan and implement the sales strategies for Bridgestone and Firestone car, van and 4x4 tyres. Wards’s role will mirror this but will cover truck, retread, agricultural and off road tyres. Tim Lee and Andy Mathias will focus on marketing Bridgestone products to the consumer and commercial markets respectively.

John McNaught, managing director for Bridgestone North Region, said: “Strengthening the sales and marketing teams in this way reflects our regionalisation strategy in Northern Europe. The UK and Ireland are among the biggest in the region and as such we need to ensure the right people with the right skills are in the right positions in what is a very competitive market.”

Other changes within the new Bridgestone structure include Jonas Fodstad, who takes on the role of Nordic commercial sales director, reporting to John Folliss, North Region commercial sales and marketing director. Thomas Harbo becomes Nordic consumer sales director, reporting to Andy Lane, the North Region consumer sales & marketing director.


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