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10 February 2012

News - New Sales Director at Microsoft

By Ben Turner @ 06:24 :: 1562 Views :: 0 Comments :: Article Rating
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Former Nokia Interactive Advertising head of sales, Mandeep Mason has joined Microsoft as its director of mobile advertising sales EMEA, according to Marketing & Media publication The Drum.

Mason was previously deputy sales director, EMEA at NAVTEQ Media Solutions, and will manage the entire EMEA mobile advertising sales team, with a focus on furthering its strand to Microsoft Advertising’s sales strategy.

Laurent Delaporte, VP Microsoft Advertising, EMEA, commented: “The depth and breadth of expertise in mobile advertising that Mandeep brings will be a key asset for our strategic expansion in the EMEA region. He has invaluable experience in developing ad network partnerships with some of world’s largest content publishers and media owners, helping them to expand their use of mobile technologies to develop new revenue models.”

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