Mercedes tuner AMG has been an untapped opportunity for the German maker, says firms sales director, speaking to Car Dealer magazine, Mike Whittington had plans to double AMG sales this year.
‘AMG is area of the business I want to change quite significantly this year and I want to push it more. I think it has been an untapped opportunity for us,’ he said. ‘I will be looking to double our AMG sales this year on the back of new product and refocusing ourselves, our communications, our events, and our network on the opportunities AMG offers,’ Whittington added.
‘The principle was that every market area would have a performance centre and would have better trained salespeople and technicians, would have more products available, would have a different display, and would have more demonstrators available,’ said Whittington. ‘But every dealer can sell AMG and that is something we will be strengthening this year.’