Yahoo has boosted its UK sales team with five new hires reported Media Week this morning. James Wildman, managing director and vice-president of sales, UK and Ireland, commented to the publication that the appointments marked a "departure" for the company and would help its UK operation work better with brands to "maximise opportunities, which having deep and rich content allows".
Yahoo has hired Ben Murphy, former online and mobile controller at BSkyB, and Dan Durling, former account director at Global Radio, to the newly created roles of account group leaders. They are working alongside current account group leader, Matt White and report to Steve Brown, sales director at Yahoo UK.
The hires take the team to around 150 people, with more appointments expected over the next few months. Yahoo's sites received 25.8 million unique visitors in the UK in December 2011, according to comScore data.
According to the company's latest financial results revenue, excluding commissions paid to partners, slipped 4% year on year to $1.17bn (£750m) for the fourth quarter of 2011. Revenues in EMEA, however, were up, from $106m for the fourth quarter of 2010, to $110m a year later.