Yell (LON:YELL) today announces the appointment of Matt Anderson to the new global role of Chief Strategy and Business Development Officer. Matt will provide leadership for Yell’s corporate strategy and business development for strategic partnerships.
His focus will be on driving the Group’s continuing digital transformation to become a leader in the emerging local eMarketplace. At the core of his role, will be building key global and strategic partnerships and working closely with Yell’s digital team to develop new digital solutions and products, as well as incubating new businesses with global potential.
Mike Pocock, Chief Executive Officer of Yell Group, said: “Matt played an instrumental role while working at Booz on the development of Yell’s new business strategy. Now, as a key member of my executive team, Matt will bring his strategic insights and relationships directly to the centre of Yell’s ongoing transformation.”
Matt brings a strong track record to Yell, having worked globally with several Fortune 100 companies on major corporate transformations. He is acknowledged as a leading strategic thinker in the digital space and has developed intellectual property around “dynamic strategy” which focuses on developing robust strategies in industries experiencing structural uncertainty and change. He is regularly called upon as an expert speaker and media commentator on dynamic digital strategies.
Matt Anderson said: “As a core part of the team that developed the new strategy for Yell Group, I came to have a deep admiration for the leadership team, and am inspired by the potential value and significant opportunity of the local eMarketplace. I now relish the chance to be a major part of driving the transformation and believe my expertise across media, digital, and web 2.0 will help position Yell to lead in this space. Yell is becoming a global digital solutions player in the eMarketplace and its assets will differentiate it to capture value in the digital world.”