G3 has announced the appointment of Lee Shorten as strategic advisor to the G3 Board. Shorten takes on a consultative role having completed three years as Managing Director and Sales Leader for Avaya’s operations in the UK & Ireland.
Shorten is a Managing Partner at Positive Momentum Ltd, a UK based consultancy advising on business strategy and people development for some of the world’s largest organisations. In addition, Shorten brings with him extensive experience of go-to-market strategy, systems integration and international roll-out of technology solutions, plus a strong reputation for realising the aspirations of companies with high growth potential.
Tony Parish, G3 Managing Director, underlines the importance of Shorten’s role at G3:
“Lee commands enormous respect within Avaya for his achievements over recent years and his knowledge of the industry will be invaluable in guiding the business forward. With the increasing complexity of converged networks and unified communications, it is arguable that service delivery is now even more critical to the client’s business operations and performance than the technology itself. Consequently, we are refocusing on our four key services - system design, deployment, integration, support - and Lee’s experience will be instrumental in helping us make this strategic shift.”