Businesses have the potential to increase sales lead generation and customer retention with a new marketing campaign module launched by web-based Customer Relationship Management (CRM) provider, webCRM.
Launched this month, the new module makes UK-based webCRM one of the most comprehensive and yet easy to use online business CRM systems on the market. Delivering targeted sales and marketing campaigns the module also automates client data recording, ensuring businesses have the latest sales and customer information to hand at all times.
“The campaign module builds on the already effective webCRM system. It ensures our clients can undertake a targeted campaign knowing all relevant data and interaction is captured, recorded and acted on,” said James Bogue of Leicestershire-based webCRM.
“It also has the ability to analyse each and every part of the campaign to maximise effectiveness and concentrate investment and resources on winning and retaining new business.”
Key elements to the module include the ability to create newsletters and e-shots, monitor emailed link clicks, the automatic creation of follow-up activities, opportunities and meetings directly from campaigns, event booking, surveys, self-editing and adding of contact details by recipients.
It also allows website integrated forms and surveys, and full reports on campaign results to provide insight into all elements and results of the campaign.
“The campaign module is about making the whole process as effective as possible – from the delivery of the call to action through an e-shot or newsletter, to capturing the response, through to clinching the sale – with minimal fuss and maximum outcome,” said Mr Bogue.