IBM (NYSE:IBM) has announced a collaboration with SugarCRM to make its products available on the IBM SmartCloud Enterprise. AMI Partners forecasts that in the U.S. alone, the SMB Cloud CRM market will triple by 2015.
Through this integration, clients can now take advantage of advanced CRM solutions, deployable in a matter of minutes, while achieving all the benefits of a private cloud environment.
Sugar 6, the first CRM application available on IBM SmartCloud, enables businesses across all industries to achieve greater visibility into sales, marketing and support to deliver the optimal customer experience. This provides businesses with the necessary tools and options they need to optimize and automate their businesses for growth.
Customers today are rethinking the way they approach CRM and are leveraging the cloud to gain faster access to sales reports and data, as well as analytical tools to evaluate sales performance.