OneSource, an Infogroup company, has launched feature enhancements to the UK version of its award-winning iSell® sales solution, which improves sales productivity by optimising the sales prospecting process. The latest updates provide enhanced ability for users to improve and maintain data integrity within their CRM.
Salesforce.com CRM Administrators can dramatically improve the quality, accuracy and usefulness of data within the CRM by performing scheduled updates across all account and lead records in Salesforce. These changes allow Salesforce users to avoid creating duplicate leads and contacts, and to improve lead qualification and routing by appending critical data to the lead record.
“We recognise that maintaining clean and actionable CRM data is a major challenge facing businesses.” said Phil Garlick, President of OneSource. “We want to make it easy for our customers to leverage OneSource’s LiveContent platform to create clean and standardised CRM databases to help them sell more effectively.”