The media community Love Media Sales, famous for its online portal and popular networking events, today announced its merger with Berne Group, the market research consultancy which also owns telemarketing firm Karlssen.
The merger means that the Love Media Sales can offer its community (which includes most of the UKs publishing, media and events providers) practical support in researching and selling to specialist markets.
Given the speed with which we have been growing, the merger makes sense because it gives us the scale to sustain that growth"said Jordan Adams, founder of Love Media Sales, who continues to be MD of Love Media Sales as well as an Executive Director of the enlarged business.
We are part of a community that needs insight into quickly evolving markets as well as flexible, hands-on sales support. Combining with Berne Group and Karlssen gives us the resource and expertise to provide that support
Simon Thompson, Director of Berne Group, said that for Berne Group the merger was about "providing a more complete range of services to our core market, which is primarily in the media space alongside adjacent sectors such as education, software and IT. Love Media Sales has quickly become part of the media landscape and its recruitment, training and events offering are excellent"
Love Media Sales, Karlssen and Berne Group will continue to have distinct identities but will share an ownership structure, share management and other resources and collaborate to develop best practice and know how.