As social media usage spikes, businesses are turning to social media or community managers to make the most out of emerging sales channels
• 28% already have a social media or community manager in place and a further 41% expect to appoint one in the next 12 months
• 73% of businesses are running online communities, or looking to do so in the next twelve months
• The most challenging aspects of social media management are attracting users (32%), generating content (28%) and dealing with abuse (27%)
Research released today finds that 69% of UK businesses have appointed or plan to appoint a social media or community manager in next 12 months. The EPiServer study, which reveals the opinions of 250 UK marketing decision makers, finds that with almost three quarters (73%) of businesses now running online communities, or looking to do so in the next twelve months, there is a greater need for specialist knowledge and expertise.
“These results clearly show that social media is no longer the new kid on the block,” said Maria Wasing, VP of Marketing Europe & Sales Operations, EPiServer. “However, while an increasing number of businesses are embracing social media, there are clearly areas for improvement if they are to take full advantage of these channels. Managing social media can be challenging and time-consuming, so it’s vital to put in place a dedicated resource, along with the right tools and platforms to ensure multiple channels can be updated and managed with ease.”