Google recently announced the appointment of Lucas Watson as VP of Sales & Marketing for YouTube and Video, a post he is said to have taken on this month. The controversial appointment has seen Watson move from his role as digital marketing executive at Proctor & Gamble.
The appointment marks a coup for Google (NASDAQ:GOOG) as Watson was regarded at one of P&G’s (NYSE:PG) top digital executives. Watson joined P&G as marketing director, digital brand-building strategy and global ecommerce, three years ago, to enhance its digital marketing and ecommerce capabilities, at a time when the FMCG giant unveiled plans to grow its digital investment.
It is understood that Watson will be looking to bring greater TV ad investment to the video site. Lucas will report to Henrique de Castro, global president, media, mobile and platforms at Google. It is unclear when Watson will take up his new role but it is likely to be after 1 July.
According to P&G, he had shared his intent to leave the company at the end of May, according to MediaWeek.