OneSource announce UK Launch of iSell News - OneSource announce UK Launch of iSell
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24 June 2011

News - OneSource announce UK Launch of iSell

By Ben Turner @ 06:30 :: 2247 Views :: 4 Comments :: Article Rating
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Infogroup, the leading provider of targeted sales and marketing data, global research, market intelligence and digital engagement solutions, today announced the UK launch of OneSource iSell, the award-winning SaaS-based sales intelligence solution.

iSell transforms the selling process by identifies sales triggers that alert sales professionals when to call and what to discuss, as well as empowers relationship networking with LinkedIn integration.

“We developed iSell UK so that sales professionals can spend more time increasing their sales and building customer loyalty, rather than sifting through static information from multiple websites,” said Colleen Honan, Senior Vice President, Global Sales & Services for Infogroup’s OneSource division. “We put our major focus on making iSell UK easy-to-use, with personalisation capabilities as well as the best possible content to uncover and unlock opportunities for sales to connect and engage with their most valuable audiences.”

OneSource iSell UK is powered by OneSource’s LiveContent Platform, which combines information from more than 50 premium content suppliers and thousands of information feeds including social media sources such as LinkedIn. This allows iSell to go beyond simply aggregating information; it selects the most accurate data from each source so sales professional get the best content fused into a single record. As a result, an iSell UK contact profile can combine a biography from Infogroup with an email address from another service and a photo from a corporate website.

"The rise of social networks, blogs, and web media creates a challenge for sales professionals. On the one hand these can offer some useful nuggets for sales prospecting. But on the other, it can take a lot of searching and mining to find the right information. Customers and prospects expect salespeople to do their homework so it is critical to find a way to search these sources efficiently. The goal is to be effective with their client-facing time, and sell more. iSell UK allows you to do just that." said Elizabeth Vanneste, CMO of Miller Heiman, the leading sales performance company.

“iSell UK empowers sales professionals with information that helps them engage in compelling and relevant conversations with decision makers during the crucial first few moments of a prospecting call,” said Craig Elias, Creator of Trigger Event Selling™. “Decision makers are up to 8 times more likely to buy when they experience a trigger event that allows them the time or money to make the purchase. That is the value iSell’s trigger events bring to sales professionals.”

Recently, iSell was named the 2010 Top Sales 2.0 Solution by Top Sales World, an international online community dedicated exclusively to the profession of sales.

iSell UK continues Infogroup’s commitment to leveraging platform technology to create innovative products for marketing and sales professional. Infogroup’s focus on new products and services are designed to continually improve client effectiveness.

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comment By Ben Turner @ 24 June 2011 07:33
The launch of iSell was a fantastic event for OneSource and the new product represents a fantastic innovation in sales assistance tools.
Trigger selling is an exciting concept, and should iSell make this concept work, the impact on sales cycles and intelligent selling could have a massive and important impact.
I suggest sales Directors take a good look at this.

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