A comprehensive study by the Marketing Recruitment specialist marketingrecruitmentagency.com has found that permanent marketing salaries in the UK have risen by 2.5% over the last 12 months. The average salary for a permanent marketing professional in the UK is now £32,791.
The detailed survey of the market looked at a broad spectrum of 28 marketing roles and monitored over 3,000 advertised positions in the UK during the first quarter of 2011 and then compared the figures with the same period in the previous year.
MarketingRecruitmentAgency.com’s Matthew Iveson commented “Over the last 12 months, we have certainly seen an increase in the demand for marketing professionals and also more willingness from candidates to change jobs as confidence begins to return to the market. We have also seen increased competition for the best candidates especially those with in depth Digital / Online Marketing skills and SEO experience. Companies are becoming more flexible with regards to pay and therefore willing to negotiate salaries in order to retain or recruit staff.”
Although the increase in pay for marketing professionals does appear to be encouraging, it must be noted that it is still not yet in line with the rise in inflation, which currently stands at a 30 month high of 4.5%. Experts predict that this will rise further to around 5%. This will without doubt have an impact upon the salary levels of marketing professionals as Iveson comments “Whilst it is difficult to make predictions for the next 12 months, we strongly believe that rising inflation and an increase in the demand for staff will continue to put upward pressure on wage inflation.”