Rocket Fuel Inc, the company bringing rocket science to display advertising, today announced the appointment of its senior UK based sales team as it prepares for market growth and vertical market development. Based at the new European headquarters in London, Robert Blake, Andy McNab and Alistair Newton will report directly to Dominic Trigg, Vice President and Managing Director for Rocket Fuel UK.
Rocket Fuel UK intends to mirror the success of its US team, where the company grew revenues ten-fold from the third quarter of 2009 to the third quarter in 2010, and tripled its employee base over the same period.
Dominic Trigg, Managing Director for Rocket Fuel UK said, “Following the launch of the company into the UK market we are now armed for success with the hire of some of the best industry insiders to trade in the network space. To have such well respected and hard hitting sales professionals in one team is testament to our core market proposition, and I feel privileged to be working with such a driven and talented duo. Rob and Andy have had a huge impact on turning the AOL sales team into a well-respected delivery based team, and their joint move to Rocket Fuel will ensure that our aggressive sales strategy will see us expanding very quickly as we demonstrate the value we bring to the advertising market.”
With a phenomenal track record and experience within the online advertising industry, Rob Blake joins Rocket Fuel from AOL Europe, where he held the position of Vice President of Advertising, Publisher and Client Services. A well respected and known figure in the industry, Rob has a proven track record of success, managing annual revenues of many millions at AOL, and helping them to exceed their quarterly targets over the past year whilst successfully helming their large sales teams with integrity and drive.
Former AOL Advertising Sales Director, Andy McNab has also joined the company to help spearhead the UK sales effort. Another industry figure and respected professional, Andy will help scale the growth and broaden Rocket Fuel’s sales capabilities and routes to market. Andy has a solid track record of growing revenues at AOL and previously MSN driving campaigns and strategic plans of engagement to retain and grow client relationships and satisfaction in the UK.
They are also joined by Alistair Newton a strong sales professional from outside of the online ad industry. "Alistair joins Rocket Fuel at a time of great opportunity," added Dominic Trigg. "His core sales skills and professional experience from traditional media sectors will help arm us with a killer sales team from the start, utilising the professional disciplines not always found in online."