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14 April 2011

News - hybris expands Australian sales with Target


By Ben Turner @ 06:13 :: 1742 Views :: 6 Comments :: Article Rating
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hybris, a leading multichannel commerce software vendor, has today announced that the hybris B2C Commerce solution has been successfully deployed by Target Australia (www.target.com.au), one of Australia’s leading department stores comprising over 290 outlets across the country, to launch a new retail website.

Target is using hybris B2C Commerce as the main platform for its new website which will make it easier for customers to access the company’s range of goods and products and to have greater choice in how they do their shopping.

According to David Hamilton, Delivery Centre Manager, Target IT; “The new online store will complement our existing bricks & mortar operations. We have taken our time entering the online selling arena to ensure we got it right and to make it the experience our customers would expect from Target.

“Target decided to use hybris as its online eCommerce platform having looked at a range of competitive offerings. The technology used is designed for retail companies, which means it is customizable and can be updated based on new product developments. We have a long term partnership with hybris and we have been happy with the team’s commitment to meeting Target’s needs,” continued Hamilton.

hybris worked with partner LoyaltyTech, and systems integrator Sapient Nitro, to build the online store. Matt Hampshire, CEO of LoyaltyTech, said; “We are excited to be able to work with Target and hybris on this project as Target begins its multi-channel journey. With our extensive experience working in the Australian eCommerce market, partnering with a vendor like hybris will help to strengthen the quality of benefits we can bring to our retail customers”.

Ariel Luedi, CEO of hybris, said; “Australia is a new market for us and we are very pleased to be working with Target as they expand their sales model. With a proven track record with some of the world’s leading retail brands, and a well established reputation in the US and Europe, we look forward to working with other B2C and B2B companies in Australia and the rest of Asia as they also work to establish a multichannel sales approach to their businesses.”
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