Advance’s ‘training on the go’ approach now means that the UK’s estimated 250,000 sales professionals can easily access top quality training at anytime, anywhere from as little as £50 per module.
The Yorkshire-based sales training company today launched its innovative e-training solution to help SMEs increase business growth. Advance, who last year launched the UK’s first university accredited sales diploma at Leeds Metropolitan University, has taken the traditional classroom environment online through the creation of a virtual classroom.
The “training on the go” e-training solution retains all of the benefits of a traditional classroom but means that high quality sales training is now available at any time and place, anywhere in the world. The online training is delivered in an engaging and interactive way using expertly blended interactive media including: video, animation, audio and textual material.
Mike Wilkinson, Advance’s managing director said: “At a time when training budgets are being cut in a bid to reduce costs, this solution now provides businesses with an affordable, proven and effective option.”
Advance has been delivering sales training and coaching to some of the world’s biggest companies for the last 30 years. Its clients include Xerox, BT and Lufthansa. It identified a need for high quality sales training which is accessible to businesses of all sizes.
Advance knows from its experience in training some of the world’s most successful businesses that investment in skills development is essential, which is why it has packaged its sales training material into a series of e-training modules and programmes. The e-training platform is supported by an online community which provides learners with help and support, as well as the opportunity to network with other business professionals.
Interactive role pays throughout together with the way that the e-training is delivered means that learners can immediately make use of the skills they have learnt in their place of work. Also included within the cost is the chance to download course notes at the end of each session. Learners can set their own personal objectives along the way and track their progress.
Wilkinson admits it wasn’t an easy task creating such a platform. He explains, “Our research suggested that no other sales training provider was delivering in this way, yet we know from feedback that it was the right way to go.
He adds: “There was still an appetite for good sales training, but businesses and individuals wanted the flexibility to train their staff and themselves at a time and place to suit them. When we started looking for a partner to help us take the idea to market, it was evident that not one company could help us on their own. We therefore decided to take a consortium approach by pulling in people with theright expertise.As the solution uses the best of today’s technology we also invested in our own development team. The end result is that we have, what we believe, to be a unique solution.”
Businesses can not only access their online e-training courses but can also take Advance’s content, infrastructure and technology to launch their own branded sales academies which massively cuts back on training budgets, yet ensures they invest in their most valuable asset – their people.