Applied Intelligent Marketing, a leading customer acquisition and loyalty specialist, whose client portfolio includes 02 UK, Filofax, Avon and Hoover, has made two key sales appointments.
James Perry joins as New Business Director. James has a strong background in business growth and strategic development. He was previously MD at PSM Ltd., which provides advertising and marketing support in the sports sector. Prior to that he was Head of Commercial at Leicester City FC, a Director of Sports Five and has worked for Inchcape Marketing in the Middle East.
James is one of two key sales executives recently recruited by dynamic and growing Applied Intelligent Marketing, an agency which utilises intelligent marketing insights to meet clients’ business objectives of acquiring and retaining customers and increasing sales.
He is joined by Christine Joinson, New Business Manager, who joins from Love2reward and was previously with Capital Incentives (now Edenred). Christine will be launching and delivering a ground-breaking loyalty/reward package, which Applied Intelligent Marketing will be announcing next month (April).
Speaking of the appointments, Simon Kent, Joint MD of Applied Intelligent Marketing, said, “These appointments come on the back of the opening of an office in Dublin last month and the recruitment of key marketing strategist, Katrina Michel, who joined the board as non-executive Director in Q4 2010. Our strategy for growth saw us add several new team members and win several blue chip accounts (including 02 Telefonica Ireland, 02 UK and Avon) in 2010. We now have over 40 top level employees and are poised for further significant growth in 2011.”