Last Friday the cream of the sales profession took part in the judging day for BESMA’s (British Excellence in Sales & Marketing Awards). BESMA’s are the ISMM’s annual awards ceremony that brings the best sales professionals from a wide range of industry and company sizes together to see who the best sales teams, individuals and support personnel are.
Held at the stunning Beaumont House in Windsor, teams and individuals representing E.On, Dell, EDF, Virgin, David Lloyd amongst others were put through interviews and role plays to make judgement on who will be winners at the awards ceremony on the 26th May at the Lancaster London.
The nominee’s were under scrutiny from an equally impressive looking panel of judges, individuals representing companies such as Microsoft, E.On, DHL, BSkyB, Allianz, RBS, OneSource and sales consultancies Miller Heiman and Mercuri.
The standard of nominee's was as high as any year, according to the ISMM, and judges across the board were impressed by the individuals they saw.