SugarCRM, the world’s largest growing customer relationship management (CRM) company, today announced record growth for the fourth quarter and full year 2010 in the Europe, Middle East and Africa (EMEA) region. The record year of growth was led by continued channel expansion in the region and the overwhelming demand for Sugar 6 – CRM Made Simple.
Billings for the region increased 65 percent in the fourth quarter of 2010 versus the fourth quarter of 2009. Billings increased 58 percent in the fourth quarter compared to the third quarter of 2010.
“The continued record financial and strong customer momentum is a testament to the fact that businesses of all sizes are demanding more open, flexible CRM solutions,” said Tom Schuster, general manager of SugarCRM Europe. “The strong customer demand is complimented by the continued expansion of exceptional channel partners in the region, pointing towards continued success in 2011.”
Continued Channel Excellence
SugarCRM’s growing channel partner network is the primary driver of new business in the EMEA region, and the company owes much of its success in the region to its valued partners. While 2010 saw record growth; the company expects to expand further in 2011 thanks to new additions to the channel network. New Sugar CRM partners added in the fourth quarter include AmaziQSource, Bezier, Capgemini, CRMADDON Factory, OpusVL and VelocityCRM.
Customers Fuel Growth
As the fastest-growing business region for SugarCRM, EMEA saw impressive customer momentum in the fourth quarter, as well as 2010 in general. In the fourth quarter, the company added more than 200 new customers in the EMEA region. The record quarter resulted in more than 700 new customers being added in EMEA in 2010.
“Our highly mobile, globally distributed sales team required a solution that would be easy to use, accessible and dynamic. SugarCRM delivered on all of our requirements, and more,” said Richard Keays, commercial manager at BCD. “Provident CRM were fundamental to the success of this project: Their insight and guidance assisted us in mapping our current processes seamlessly into SugarCRM, allowing us to instantly leverage the benefits of the system. They also took the extra step of identifying areas where we could drive further efficiency, cost savings, better customer service and ultimately, higher revenues.”