BSkyB Selling its way to high profits News - BSkyB Selling its way to high profits
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28 January 2011

News - BSkyB Selling its way to high profits


By Ben Turner @ 16:58 :: 1550 Views :: 0 Comments :: Article Rating
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It’s been a turbulent time for BSkyB, and whether you agree with the handling of recent events few can deny Sky’s credibility as one of the most fantastic performing companies in the UK.

Whilst the record profits put pressure on Rupert Murdoch raise a bid for the business, the sales and selling performance cannot be underestimated in its contribution to this performance. This week’s interim results showed a 26% jump to £520m, with customer numbers breaking 10 million.

Sky is adding subscribers at a heady rate and selling them an increasing number of products, while benefits of an investment cycle and cost-saving programme have also kicked in.

In the three months to the end of December - the firm's second quarter - Sky added a net 140,000 subscribers, towards the lower end of forecasts. It sold 343,000 high-definition TV and 204,000 broadband packages - the group's strongest broadband growth for more than two years.

Solid demand meant customers were on average paying a record £541 per year. Only 9.5 per cent of them left on an annualised basis, which was also better than expected

The group also announced plans to create 1,500 jobs by opening further contact centres, with a site in Sheffield the next to open. It already has Scottish operations in Dunfermline, Livingston and Uddingston.
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