Cognitive Match, the market leader for integrated ads and onsite targeting, today announced that Mike Harris has joined the company as SVP Global Sales. Reporting to CEO Alex Kelleher, Harris will be responsible for all new business development and existing customer revenue as part of the company’s global expansion plan.
Harris, who previously served as EMEA VP Sales at Touch Clarity and EMEA General Manager, Test & Target at Omniture (recently acquired by Adobe), joins at a time of high growth for the company. He will focus on delivering business value to existing customers and driving acquisition of more brand name clients, to add to names such as Financial Times, Yahoo! and JustGiving.
Alex Kelleher CEO of Cognitive Match said: “Over the past two years, Cognitive Match has become the leading technology for integrated onsite and ad targeting. We’re excited to announce the new role of SVP Global Sales and having someone of Mike’s calibre as a key member of our executive team significantly boosts our ability to lead the market. Mike’s extensive knowledge of our industry, combined with his experience successfully building and leading high-performance sales teams, is a huge asset as Cognitive Match continues its ambitious growth plans into 2011.”
Commenting on his role, Mike Harris said: “There is a huge opportunity to drive greater relevance through the convergence of onsite and display ad targeting. Alex and the executive team really understand this and have developed a very compelling proposition to address it.”