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20 December 2010

News - The hardest things to sell this Christmas


By Ben Turner @ 10:36 :: 1987 Views :: 6 Comments :: Article Rating
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What do student tuition fees, the US State Department, and FIFA’s Sepp Blatter have in common? In a survey of some of the country’s top sales people carried out by the Natural Training Company, a pioneer in sales training, they were voted as the ‘Top 3 hardest sells’ this Christmas.

With just five shopping days to go until Christmas Day, the nation is all consumed by the frantic shopping rush to buy the most popular items – like the latest mobile phones, perfumes or even pairs of socks. However, the Natural Training Company asked some of the country’s top sales people what they would nominate as the hardest Christmas present ‘items’ to sell to seasonal shoppers this year.

Their responses make revealing nominations that would test the skills of the smoothest salesperson or the most enthusiastic market trader:

Increased student tuition fees – 46.3%
 A US State Department guide to data security - 38.9%
A signed photo of FIFA’s Sepp Blatter - 31.5%
Dancing lessons with Strictly’s Ann Widdecombe - 25.9%
A Prince Andrew “guide to discretion” - 16.7%
A Friends Reunited membership - 14.8%
Parasols in Scotland - 14.8%
Any tablet computer that isn’t an iPad - 11.1%
A 2011 calendar celebrating the X Factor's ‘Wagner’ - 11.1%
David Cameron’s ‘Big Society’ concept – 9.3%
 
Topping the poll with nearly half of nominations was ‘Increased student tuition fees’, clearly reflecting the recent protests against government plans to raise the level of university tuition fees. 

The second most nominated would-be Christmas present item was a ‘US State Department guide to data security’ which reflects the almost daily Wikileaks revelations of US foreign policy comments and concerns. In third position came FIFA’s Sepp Blatter who was considered the hardest sell by nearly a third of respondents following the recent rejection of England’s bid to host the 2018 World Cup Football tournament.  

Paul Owen, Managing Director of The Natural Training Company, whose company commissioned the survey said: “Popular goods such as the latest electronic games, mobile phones or even cuddly toys may fly off the shelves at Christmas but our survey shows that certain items would be really difficult stocking fillers to sell!”
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Comments
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