Avention Inc, a leader in business information solutions, today announces that it has been chosen by KnowGlobal, the free online resource for global market research, to be its data partner.
KnowGlobal has chosen Avention due to its unique SmartLists and Business Signals functions and intends to use the platform primarily for business development. The SmartLists feature will enable KnowGlobal to build highly targeted sales lists, which Avention’s proprietary technology will update in real-time as prospect companies evolve and change. Meanwhile, Avention’s Business Signals, which utilise the world’s largest aggregate repository of real-time business data to identify and reflect business events, will alert KnowGlobal when a prospect’s needs have changed, e.g. is a prospect company growing? Has it recently hired a new executive? Or, has it reported a profit increase?
KnowGlobal provides clients with the information they need to expand their online retail businesses internationally. It provides the key stats on the most rewarding e-commerce markets around the world, giving businesses an indication of the potential these markets can offer. KnowGlobal provides detailed insight across all of the areas of expertise needed when entering into a new market, including the legal and tax implications, how to reach prospective customers, the preferred online payment methods in each country and ultimately how to deliver the product to consumers.
Commenting on the new contract, Paul Charmatz, Avention’s SVP International, said: “Avention is seeing strong international growth outside of our core US market, as evidenced by this latest contract. We have increased the availability and range of our products and are seeing ongoing market demand for the differentiated data services which we provide.”
Emma Scotton, Director at KnowGlobal said: “We have been very impressed by the Avention platform’s capabilities and are very much looking forward to seeing the results in action. We believe Avention will be integral to our goal of increasing conversion rates and reducing valuable selling time by identifying prospects that are in a stronger position to buy, thereby enabling us to focus our sales efforts more effectively.”