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04 August 2015

News - Oracle accused of 'brutish' sales tactics by rivals

By SalesProEd @ 05:36 :: 1675 Views :: 0 Comments :: Article Rating
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According to Computing, Oracle has been accused of adopting "brutish" sales tactics that "show disregard for customers" and of "putting profits above gaining customers' trust" following the introduction of a new sales culture.

That is the claim of middleware software vendor TmaxSoft and one of its services partners, Streamwire. They say that Oracle is starting to get tough on customers looking to migrate from Oracle databases and resorting to licensing and other tactics to strong-arm them into sticking with Oracle.

The two companies are particularly vexed over Oracle's alleged strong-arm sales tactics, aimed at retaining customers, because they offer and implement a rival product called TIBERO that, they claim, is "based on complete compatibility with Oracle".

Computing contacted Oracle for comment, SalesPro and Computing will update the story accordingly.


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