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17 September 2014

News - Promotional Products Week ROCKS London


By SalesProEd @ 11:51 :: 2583 Views :: 0 Comments :: Article Rating
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Students from Brunel University supported the BPMA (British Promotional Merchandise Association) in raising the profile of Promotional Products Week which runs from 15-19th September. The striking pink T shirts and Umbrellas created quite a stir across some of London’s top landmarks.

The group started in Russell Square with a Rubik’s Cube challenge and then followed with a visit to Trafalgar Square, Houses of Parliament, The London Eye and Waterloo Station. Branded merchandise was handed out on route including on the London Underground and even to a London bus driver. Branded water bottles, pens, Rubik’s cubes, rock sweets were among the items given away.

Further visits included the Institute of Promotional Marketing, Direct Marketing Association and Centaur, organisers of Marketing Week Live.

Each of these companies were given the findings of the What’s on Your Desk Survey and asked to send photos of their Desks to the BPMA– otherwise known as “Deskies”

The day culminated in the Director General, Gordon Glenister getting a soaking as part of the Ice Bucket Challenge. The theme of Promotional Products Rock was created around the colour pink as an ideal stand out and refreshing colour. As an additional twist the person organising the campaign for the BPMA is called Pinky who is featured in a number of these photos.   Brunel University has a special relationship with the BPMA as part of the Student Design Award which is held every year and this year’s winner Amberley Colburn accompanied the group.


More information on the Promotional Products Week can be found on www.promotionalproductsweek.co.uk

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