The Sales Director of luxury watch maker TAG Heuer, has reportedly left the company to assist Apple in the anticipated launch of its rumored "iWatch" this Autumn. TAG Heuer fall under the umbrella of LVMH, and Jean-Claude Biver, the head of the company's watch brands, revealed to CNBC that the head of the company's sales left last week for Apple.
The name of the employee apparently hired by Apple was not revealed.
The report said that Apple has attempted to hire a number of employees from Swiss watch makers, but has had limited success. Biver said he would have been upset if the LVMH marketing chief had left for another watch maker, but he thinks Apple will provide "a great experience for him."
Expert watch makers were said to be skeptical of partnering with Apple because they have little faith in the potential of smartwatches. In particular, Swatch Chief Executive Nick Hayek suggested that technical constraints would doom the nascent product category.