Andy Barnes, former Sales Director of Channel 4, has joined the media trading consultancy Concise Media Consulting as a director, according to Campaign.
Barnes will provide strategic input and consultancy services to Concise, which works with media owners and content providers, providing consultancy on trading, commercial contracts and share deals.
Since its launch last year, Concise has won contracts for Bauer Magazines, IPC Media, News UK and UKTV. It is Barnes’ first major role since he left Channel 4 in 2011, where he worked for more than 20 years.
Kevin Waller, the founder of Concise and former managing director of the TV auditing company Rickards, said: "Andy is a straight talker and always delivers on his promises.
"He knows the market better than anyone and having him on board is going to be of huge benefit to our clients and our business."
Barnes initially joined Channel 4 as the head of sales and deputy director of advertising sales and marketing before becoming its commercial director in 1997, when he joined the board.
Barnes said: "I have felt for some time that I would like to do something else in the business but only if I could make a worthwhile contribution and work with people that I respected.
"Clearly audit will remain the mainstay of the business but together I believe we can find many different and innovative ways to help both sides of the equation to deliver bespoke solutions