Even pornography is using Social media responsibly, argued Dara Nasr, the sales director of Twitter UK at this year's Media360 conference, according to Campaign.
Nasr pointed out that pornography had been the "number one leisure pursuit" on the internet every year since its inception, until 2013, when social media became the most popular activity. "Social wins," he joked. "So, social is a force for good."
Twitter’s Nasr said: "What’s important is that, funnily enough, porn is using social in a responsible way now.
Twitter’s Nasr argued that social media could see the most growth in the future, because it worked well with other types of media. He said: "Where do people go to talk about TV? Social. Where do people go to read articles they might not have seen in the newspaper? Social.
"Where do people discus music that they like or have heard? Social. It celebrates media, it works well with other media, not in isolation."