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13 May 2014

News - Gold Vision CRM partner with ISMM

By SalesProEd @ 08:25 :: 1755 Views :: 0 Comments :: Article Rating
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Gold Vision is excited to announce a new partnership with the Institute of Sales and Marketing Management (ISMM). As the worldwide representative body for salespeople the ISMM is a perfect partner and this union represents Gold-Vision’s on-going commitment to professional and effective selling.

Gold-Vision and The ISMM will be working together over the next year on a series of events and activities aimed to benefit and educate Sales and Marketing professionals.

This includes jointly run breakfast seminars on the topic of Sales and Marketing Alignment.

These free to attend seminars will be held at The Institute of Directors in London on 12th June, Birmingham on 26th June and Manchester on 10th July. More information on these events and booking details can be found on the ISMM events page at

Gold-Vision is also set to sponsor the ‘Account Manager of the Year’ category at the 2015 British Excellence in Sales and Marketing Awards (BESMA), representing the UK's highest level of recognition for outstanding sales achievement. In addition to this the team will be exhibiting at The ISMM’s Successful Selling Exhibition in October.

“We recognise that The ISMM is the authoritative voice of the sales profession and we are very pleased to be able to work alongside them to help businesses achieve Sales and Marketing excellence” says Charlie Shaw, Managing Director of Gold-Vision.

Charlie adds “Sometimes Sales and Marketing don’t feel that joined up in businesses that we visit. Digital marketing offers an enormous opportunity to enhance traditional marketing methods, and drive great, qualified leads direct to the sales team.  But the reality is that too often, leads identified stay in expensive systems that are disconnected from the sales team and the possible immediate response is lost.  Worst still, campaigns are designed around purely digital interactions or “conversations”, but ignore simple phone calls or business transactions. Our passion is to offer tools to truly align the processes, allowing sales and marketing teams to work more effectively”.

‘The ISMM are delighted to be partnering with a business of the quality of Gold Vision, in times where so many sales forces are still not benefiting from using CRM, to others not fully utilising them, Gold Vision really are the right partner at the right time.
Having looked at the functionality of the product as well as the implementation project planning, we were very impressed and confident that this product really will improve sales teams performance’, said Ben Turner, Director at the ISMM.
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