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02 May 2014

News - LinkedIn post results but are they forgetting mobile?


By SalesProEd @ 16:03 :: 875 Views :: 0 Comments :: Article Rating
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LinkedIn seems to be to be treating the mobile trend as just another channel but this might prove problematic as members seek consistent multi-device experience, says Professor of Practice Mark Skilton of Warwickshire Business School. 

"Its product development strategy is to continue to diversify from its social network base with the launch of a professional publishing platform and further data analytics to drive member behavior.

"Comparing this to the successes of Facebook, Snapchat and YouTube, who have paid specific attention to a strong mobile user interface design linked to their business monetization model, LinkedIn seems to be seeking to be a business repository of knowledge to retain its membership, but it’s not clear yet how this could leverage its community groups and career development to build further potential revenue. 

"But LinkedIn has surpassed 300 million members, and its unique online social network with employment market services has created a high-margin business not reliant on advertising revenue means it is still a highly profitable stock option for investors long-term." 

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