Research from YouGov commissioned by on-demand sales compensation and performance management provider Xactly, shows the widespread media outcry and coverage of bankers’ bonuses has not changed the public’s perception of the sales profession.
The survey of over 600 senior business decision makers found 73% of those surveyed said their opinion of sales was left unchanged despite recent negative press. However, results varied across the country, with 29% respondents in the North saying they now view sales negatively, more than twice the figure for Londoners (13%). Those in London and the Midlands (7%) said that they actually view sales in a more positive light.
28% of businesses surveyed said they had actually put customer interests ahead of company targets in the last year. Regionally, the Midlands and the South were the most customer centric areas, with 35% of the Midlands respondents and 28% respectively of respondents putting customer needs ahead of company targets.
“These results further reaffirm that, despite the cut-throat stereotype of sales, businesses are still willing to put customers first. What managers need to focus on is rewarding this kind of behaviour and ensuring that customers to not suffer as businesses thrive.”
All figures, unless otherwise stated, are from YouGov Plc. Total sample size was 605 senior business decision makers. Fieldwork was undertaken between 6th - 11th March 2014. The survey was carried out online. The figures have been weighted and are representative of company size.