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19 March 2014

News - Avention reinvents Business Information with new App


By SalesProEd @ 05:02 :: 1152 Views :: 0 Comments :: Article Rating
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Avention Inc, a leader in transformative sales enablement and business information solutions, has announced a comprehensive 21st century business information application for sales, marketing and research professionals. The launch marks a business information breakthrough by harnessing Big Data in a real-time context that would previously have taken days or weeks to locate and leverage.

In today's business environment, it is critical to have access to not only a breadth of relevant data, but also the context of that data. By understanding the context of data and updating this information in real-time, Avention customers will be able to better leverage resources to make smarter, faster prospecting decisions, turning them into more qualified and engaged customers.

"We are thrilled to launch Avention, together with a namesake application that has been recognised by industry leaders as a ground breaking technology," said Jonathan A. Flatow, chief executive officer at Avention. "We've learned that data alone is not enough. With Avention, for the first time, users will have access to a solution that not only provides them with the data they are looking for, but tells them what they should do with it. This changes the game for sales, marketing and research professionals that need to make better prospecting decisions more quickly or find just the right piece of information. We invented this industry nearly two decades ago as OneSource. As Avention, we're reinventing the entire way you will look at this market."

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Conceptual Search: A next-generation technology enabling customers to search a comprehensive business database of both structured and unstructured data using relevant business concepts for sales initiatives or research tasks.

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Business Signals: Using any number of Avention's 1,000+ Business Signals, Avention users can now configure a highly granular search for their ideal profile beyond classic measures for segmentation (location, revenue, number of employees, etc.), helping customers identify and target more accurate sales prospects and researchers find more relevant data.

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Ideal Profile: Allows users to choose from thousands of characteristics that best define their "Ideal Profile", streamlining the process by which sales, marketing and research teams describe and prioritise traits and characteristics of a targeted company or contact, and compare to others across the Avention global universe.

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SmartLists: Leverages Conceptual Search, Business Signals and Ideal Profile to understand the weight, scores and priority of the data in the list. With SmartLists, Avention customers can now build highly targeted lists that tap into the "big data" explosion and apply previously unavailable granularity and precision to lists. Working in tandem with Business Signals, SmartLists are also updated in real time based on customised parameters.

Effective today, Avention℠ will be available to new customers. Existing OneSource customers will be transitioned to the new Avention solution with subscription renewals starting April 1. An integrated CRM version of the product will be available to new customers through Salesforce.com effective immediately, and Avention will support Dynamic Demand in the coming months. For more information, visit www.Avention.com or contact your Avention representative.
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