Marketo (NASDAQ: MKTO), has announced it was named a Leader for lead-to-revenue management in large enterprises. This was according to the January 2014 Forrester Research, Inc. report: “The Forrester Wave(TM): Lead-To-Revenue Management Platform Vendors, Q1 2014.”
According to this Forrester Wave, savvy B2B marketing leaders are going beyond revenue performance management to transform marketing into the architect of engagement across the customer life cycle. L2RM platform vendors are stepping up with tooling that enables customer-centric, multichannel, personalized marketing — at scale.
Companies that have implemented an L2RM automation platform have seen results in both organizational maturity and business impact. According to a Forrester survey, L2RM platform users contribute more to the sales pipeline, have higher levels of process maturity, measure results more holistically and collaborate better with their sales colleagues.